Nonlinear Career & Values-Driven Decision-Making with Shereen Shermak

Embracing a Nonlinear Career & Values-Driven Decision-Making with Boston Startup Catalyst Shereen Shermak

Since entering the startup space in 2007, Shereen Shermak has had a successful career. A serial entrepreneur, she has been the CEO and co-founder of several companies. With personal stakes in nearly 80 early-stage companies, Shereen has been an avid investor in the Boston startup scene. During this episode of “The Cred Podcast” host Mack McKelvey and Shereen dove into the importance of paying it forward and how Shereen has dedicated her time to doing that through founding TBD Angels, advising up-and-coming or aspiring entrepreneurs at Harvard Business School, and more.

Shereen also shared her approach to decision-making, which in large part depends on the type of decision at hand. For micro decisions, aka daily decisions, she uses a decision tree model in which she takes stock of the options, their associated risks, assesses the odds that a certain outcome will come to fruition, and whether she can do anything to change those odds. For personal or life decisions, however, it comes down to knowing her values. She advises leaders to understand their values so they can make decisions faster and with more confidence.