Value Creation As A Force Multiplier with Catherine Tabor

As a young female in her mid-20s, Catherine Tabor found it nearly impossible to secure VC funding for her promising business selling promotional platforms to enterprises. Nicknamed “The Judge” by her family for her determination and decisiveness, Catherine didn’t let these “nos” deter her;  she took a step back, realized she needed to find another way to get capital, and decided to bootstrap her business.

That decision paid off and paved the way for Catherine’s successful entrepreneurial career, with Catherine currently serving as the Founder and CEO of Sparkfly, a retail technology company that partners with restaurant leaders like Denny’s, Bojangles, Chipotle, and more. In this episode of The Cred Podcast, host Mack McKelvey sits down with Catherine who shares early career lessons that helped shape her leadership style and how she runs her business.