Unlocking the Future of Interactive Video and AI with Gary Mittman, CEO of KERV Interactive
In the ever-evolving world of technology and media, the future of interactive video and AI is a topic of great interest. In our latest episode of The Cred Podcast, we had the privilege of interviewing Gary Mittman, the CEO of KERV Interactive. We spoke to Gary about his unique career path, insights into decision-making, and the exciting developments in the AI and interactive video landscape.
Gary Mittman: A Visionary Leader
Gary Mittman’s journey is far from typical; he shares the highlights of his unconventional career path. From promoting concerts in high school to working in the music industry, television production, and eventually venturing into the digital world, Gary’s career has been an exhilarating ride.
His journey took him from the mailroom of a record company to running a renowned nightclub in Manhattan, where he even pioneered the first live concert series on MTV. Later, he ventured into television production and found his calling in the digital landscape during the internet’s early days.
KERV Interactive: A Technological Breakthrough
As we shift the conversation to Gary’s current venture, KERV, he provides insights into the company’s core technology. KERVs cutting-edge patents revolve around identifying objects by their pixel edges or unique shapes, making it possible to interact with objects seen in various media, from mobile and desktop to connected TVs.
Another pivotal patent is centered around leveraging metadata collected through video analysis, enabling the identification of objects, logos, sentiment, and more within content. This technology allows for a deeper understanding of the context within videos, facilitating the creation of interactive and shoppable content.
Navigating Pivotal Decisions
As a successful leader, Gary Mittman shares his approach to making pivotal decisions. He emphasizes the importance of combining both intuition and data to make informed choices. He discusses the need to consider factors like emotional intelligence, experience, and adaptability. His insights shed light on the art and science of decision-making, emphasizing the significance of a well-rounded approach.
Facing the Outcome
No journey is without its challenges, and Gary Mittman shares a key decision that didn’t have the expected outcome. He reflects on a time when he brought in someone with the right pedigree but the wrong understanding of the business, leading to a less-than-desirable outcome. However, he highlights the importance of learning from such experiences and adapting for future decisions.
Looking to the Future: Shoppable Content
When asked about KERVs future, Gary Mittman talks about the company’s focus on “shoppable content.” This exciting development in interactive TV allows viewers to seamlessly purchase products they see on-screen. Through a user-friendly experience, viewers can pause a scene, select an object, and make a purchase, making the content they consume a direct pathway to commerce.
Rapid-Fire Round
In a fun and insightful rapid-fire round, we learn more about Gary Mittman’s personal preferences and leadership style. From his vacation spot of choice (the beach) to the executive he admires most (Steve Jobs), these quick-fire questions provide a glimpse into his personality.
The interview with Gary Mittman, CEO of KERV Interactive, offers a unique perspective on his career journey and the groundbreaking developments in interactive video and AI. Gary’s insights into decision-making, adapting to outcomes, and the future of shoppable content make this podcast episode a must-listen for those interested in the intersection of technology and media. Stay tuned for more exciting updates and innovations from KERV as they continue to shape the future of interactive video.
